Zola Schools are two private educational centers located in the northwest mountains of Madrid (Zola Las Rozas and Zola Villafranca in Villanueva de la Cañada), with over 50 years of experience in education.
Their main value lies in the individualized attention, the importance of emotional education and the proximity and collaboration with families. Based on these principles, they annually organize the “Eduemoción” event, a free-access gathering aimed at education professionals and families, focusing on the development of emotional intelligence in schools.
Starting point
Zola’s communication team needed to reorganize their brand and establish design guidelines.
Visually, they needed to rearrange and update their guidelines to maintain brand consistency.
On a digital level, they required a new design that would enhance their values and focus on the real needs of their users.
Work areas
- Brand Consultancy
- Illustration
- UX Design
- Information Architecture
- Visual Design
Brand Consultancy
All existing materials were gathered, and the use of supporting materials that already existed but were not included in the manual was defined. Based on these elements, a basic corporate manual was developed: guidelines for logo usage, color palette, fonts, brand tone and voice, images, and graphics.
The application of the logo was defined, along with some templates for creating content for social media.
Illustration
The values of Zola Schools are organized around a set of principles internally known as “pillars,” which serve to structure the entire educational model characteristic of the institution.
There arose the need to materialize these values in the form of illustrations that would contribute to improving their communication:
UX Design
With the aim of updating the visual design of the website and enhancing access to the most relevant content, work is carried out on two fronts:With the aim of updating the visual design of the website and enhancing access to the most relevant content, work is carried out on two fronts:
- Update the website by incorporating the corporate image defined in the manual, as well as the requested illustrations.
- Update the website by incorporating the corporate image defined in the manual, as well as the requested illustrations.
Endow the visual aspect with a distinct and contemporary personality. In addition to applying the created brand manual, visual resources such as infographics, illustrations, and icons have been added.
Facilitate direct communication between families and the school. Emphasis has been given to ongoing processes, access to the intranet, and, in general, all spaces for effective communication.
Emphasize the presence of values, both visually and in content. Blog categories correspond to the values and are integrated as dynamic content in different spaces on the page related to them.
Xelo Soriano 