Xelo Soriano Hernández – València, 1979 
I work as a UX and Product Designer.

I completed my Bachelor’s degree in Fine Arts and the Master’s degree in Multimedia Communication at UPV – Universitat Politècnica de València. I studied on a scholarship through the Erasmus Program at l’École Nationale Supérieure des Arts Visuels – ENSAV – La Cambre in Brussels. In 2023, I furthered my education with a Master’s in Interaction Design and User Experience (UX) from UOC -Universitat Oberta de Catalunya, where my Master’s Final Project received honors.

I worked in Madrid as an art director in the digital advertising departments of several of Spain’s most prominent advertising agencies with international clients such as Movistar, Heineken, Cadbury- Schweppes, Ford, Repsol, Iberia, Cepsa, L’Oréal, among others.

From 2015 onwards, I focused my work on studying and researching the importance of Data Driven Design. In my daily work, I also use web and social content monitoring tools, as well as UX prototyping tools, mainly Figma, although I have also worked with Axure, Sketch, and Adobe XD.

Since 2020, I have been dividing my time between Madrid and Fontanars dels Alforins, a small village in the interior of the Comunitat Valenciana at risk of depopulation. I balance commercial projects, both in-person and remote, with the application of my design knowledge to technological projects in the social domain, with the intention of bridging the gapmbetween urban and rural realities.

If you are interested in finding out more about my work, just contact me: info@xelosoriano.com