Xelo Soriano Hernández – València, 1979 
UX and Product Designer

With a degree in Fine Arts and training in Digital Design, for 15 years I worked in Madrid as an online art director for various advertising agencies, with national and international clients such as Movistar, Ford, Microsoft, or L’Oréal, among others. With the evolution of the sector, my skills shifted toward User Experience (UX), Product Design, and Digital Strategy.

In 2015, I started working as a freelancer, focusing on projects related to UX and digital strategy. In 2018, I became a partner in GIGA4, a web development agency specialized in WordPress, which I had to leave due to family reasons but with which I still collaborate today as a provider.

Since 2020, I have been working remotely, splitting my time between Madrid and a small village in the interior of the Valencian Community, balancing professional work with my own projects related to rural development and social innovation through design and technology.

If you are interested in finding out more about my work, just contact me: info@xelosoriano.com